Safeway 80th Anniversary Lucky Break (the “Contest”) will commence March 29, 2009 and will operate until the close of business on May 9, 2009 (the “Contest Period”) in all participating Safeway stores throughout British Columbia, Alberta, Saskatchewan, Manitoba and Northern Ontario. The Contest is open to residents of the above provinces who are over the age of majority according to the laws of the province in which they reside, subject to the exceptions set out in Rule 8.
2. No Purchase necessary. Customers must have a free Safeway Club Card in order to participate in the Contest. Customers will receive one (1) Safeway 80th Anniversary Lucky Break game ticket (the “Ticket”) every time they shop at Safeway and have their Club Card swiped during the Contest Period. Customers wishing to obtain a Ticket without purchase may swipe their Safeway Club Card at the Customer Service Desk. Customers without a Safeway Club Card may apply for a free Safeway Club Card at the Customer Service Desk. Limit one (1) Ticket per customer per day, subject to bonus Ticket provision in Rule 3.
3. Customers will receive one (1) bonus Ticket for every three (3) weekly Contest Participating Products purchased per order when they swipe their Safeway Club Card during the Contest Period. See store signage for a weekly list of Participating Products.
4. Approximately 21,752,000 Tickets are available for distribution during the Contest Period, while supplies of Tickets last. There are three (3) ways to qualify to win a prize in the Contest:
Each Ticket contains five (5) perforated break-open windows on the front of the Ticket. The top four (4) break-open windows provide participants with a chance to win an instant prize. To qualify to win an instant prize in the Contest, customers must break open the top four (4) windows on their Ticket to see if their Ticket reveals three (3) identical symbols depicted horizontally under the same window. If the three (3) symbols depicted under a single window of the Ticket are identical, the participant will qualify to win that prizeEach Ticket contains a fifth break-open window revealing a unique nine (9) character PIN comprised of five (5) numbers followed by four (4) letters. To participate in the Online Game, customers must log on to www.safeway.ca prior to 11:59 PM Mountain Time on May 23, 2009 (the “End Date”), select the appropriate link, and enter the PIN appearing on their Ticket. Participants must then follow the on-screen instructions to see if they are a potential winner. Potential winners will receive a “winner message” on-screen and must then provide their personal contact information. Winners will be contacted by telephone by Promotivate LP (“Promotivate”) within two (2) business days to confirm their status as potential winners. Potential winners must save their Ticket as proof of their PIN. Each PIN will permit only one (1) participation in the Online Game. Participants will not be permitted to claim a prize if they are not in possession of a Ticket bearing the PIN used to participate in the Online Game. All registrations become the property of Canada Safeway Limited (the “Company”). The prizes available to be won in the Online Game are as follows:Prize Quantity Available to be Won Approximate Value Obus Forme Prize Pack 150 $220.00 Samsung L200 Digital Camera 90 $180.00 Mio Moov GPS 50 $250.00 Husqvarna Lawn Mower and Grass Trimmer 25 $650.00 Pentax Optio L60 with Camera Case and SD Card 5 $350.00 Hoover Elite Canister 5 $279.00 Samboro 3-piece Trolley Upright Luggage Set 5 $150.00 Odds of winning any prize in the Online Game depend upon the number of participants who participate in the Online Game prior to 11:59 PM Mountain Time on the End Date. (Approximately fifty-three (53) prizes will be awarded, at random, each week during the Contest Period; approximately five (5) prizes will be awarded each week between the conclusion of the Contest Period and the End Date.) All participants in the Online Game will be invited to complete an entry to be included in the Grand Prize Draw (for Grand Prize Draw details see next paragraph). In addition, 1 in 10 participants in the Online Game will be invited to complete registration for entry and receive five (5) Bonus entries into the Grand Prize Draw. http://party.safewaypromotion.com/
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